Posts Tagged ‘green revolution’
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Thursday, April 22nd, 2010
Everyone at Earth Promise wishes you a Happy Earth Day! Enjoy the day and celebrate our planet. Most importantly continue to care for her.
Today, I will not use my words but those of others. Found a few quotes that I thought would be enlightening on this special day.

“Earth Day is the first completely international and universal holiday that the world has ever known. Every other holiday was tied to one place, or some political or special event. This day is tied to Earth itself, and to the place of Earth in the whole solar system.”
– Anthropologist Margaret Mead
“Let every individual and institution now think and act as a responsible trustee of Earth, seeking choices in ecology, economics and ethics that will provide a sustainable future, eliminate pollution, poverty and violence, awaken the wonder of life and foster peaceful progress in the human adventure.”
– John McConnell, founder of International Earth Day
“Unless someone like you cares a whole awful lot,
Nothing is going to get better. It’s not.”
- Dr. Seuss, from The Lorax
“Those who dwell among the beauties and mysteries of the earth are never alone or weary of life.”
– Writer/Environmentalist Rachel Carson
“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.”
– Anthropologist Margaret Mead
“A society grows great when old men plant trees whose shade they know they shall never sit in.”
– Greek Proverb
Tags: changes, climate change, conservation, Dr. Seuss, earth, earth day, earth promise, earthpromise, eco-friendly, education, environment, environmental, environmental issues, environmental movement, global warming, green, green changes, green living, green revolution, John McConnell, Margaret Mead, Rachel Carson, The Lorax
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Monday, December 7th, 2009
Kids and their parents are becoming more aware of the amount of waste produced via school lunches. My daughters’ school has set up recycling bins in the cafeteria for water bottles. There are even Terracycle bins accessible so the children can keep chip bags, cookie wrappers and juice pouches out of the landfills. A big challenge with many school’s are the polystyrene lunch trays. They are damaging to the Earth since they are made from oil, and when they are thrown away, they usually end up in landfills. Some schools may recycle these trays, but then they are made into other products that end up getting tossed into landfills anyway.
Let’s think about the amount of school children who bring their lunches to school. The magnitude of waste can be staggering. According to Kids Konserve, an informational website dedicated to waste-free lunch kits and other reusable products:
• Children’s lunches create 3.5 billion pounds of garbage each year
• 18,760 pounds of trash is generated annually from one average elementary school
• 80% of the 31 billion single serving plastic water bottles Americans use each year end up in landfills
• It takes a 15 year old tree to produce 700 brown paper bags
Below is an impressive list from KidsKonserve containing useful and eco-friendly gifts for those lunch toting children (and adults, too!). Be sure to visit their site as it is filled with other reusable products to purchase, educational facts about plastics , and contests for kids.
For our special Earth Promise readers, Kids Konserve has set up a 15% coupon code “promise” valid until 12/31/09.
Put meaning in the greening this holiday season. Want to make this a truly eco-friendly holiday for your family and friends? Our Kids Konserve’s gift guide features the season’s best non-toxic and sustainable gifts. Whether you are the green guru of the house, or you’re struggling to find a gift for one, you’ll find selections that you can be proud to give.

Hostess & Teacher Gifts: Thinking about what to give to the hostess of the party, your child’s teacher, hairdresser, neighbor gift, what to bring to the cookie/gift exchange…. Tired of giving out candles? Here are some great ideas hanging from the tree (below) at great prices.
As seen in Entrepreneur Magazine: The Greening of Lunch/Greening of Holidays
The Kids Konserve 2009 Gift Guide – 12 Earth Friendly Holiday Solutions

1. Set of 304 Food Grade Leak-Proof Stainless Steel Containers for life.
2. Reusable Party Pak for the Classroom. Take the trash out of the bash!
3. Nesting Trio Leak-Proof Stainless Steel Containers, all the right sizes
and easy to store!
4. Cotton Napkins – Save a tree and use these at your family dinners. Pick
from squiggle, caterpillar, or butterfly patterns.

5. Food Kozies - The reusable wrap for homemade cookies, peanut brittle,
or brownies.
6. Waste-Free Lunch Kits – Give a Kid a Kit (choose your style, pattern, or
create your own).
7. Bottles – No Liners! Non-Toxic Stainless Steel bottles. One for everyone in the
family.
8. Minis – From nuts to jelly beans, you can always find something to put in these!
9. Drawstring bags – Great gift wrap, for a bottle of wine or on the go snacks, or
a great anytime bag.

10. Snack Paks - Perfect for light lunches and on the go snacks.
11. Green Cleaning – Greenwood Naturals! Biodegradable and Non-Toxic!
12. 12 oz. Insulated Thermos - Going beyond the Sandwich! Endless options!
Kids Konserve featured on View from the Bay!
Kids Konserve wishes you a very Happy, Green, and Eco-Friendly Holiday!
www.kidskonserve.com
Don’t forget the generous 15% coupon! Be sure to type in “promise” when it asks for the coupon code.
Tags: carbon footprint, change, change the world, changes, children, climate change, disposal, earth, earth promise, earthpromise, eco-blogger, eco-friendly, energy, environment, environmental, environmental footprint, environmental issues, global warming, green, green challenge, green changes, green future, green living, green practice, green practices, green revolution, green tips, kids, landfills, lunch trays, nature, organic, recycle, reduce, reduce footprints, reuse, school, school lunches, Terracycle, waste, waste-free lunch kits
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Tuesday, November 10th, 2009
There are amazing social changing stories found on Changents.com. Changents, partnered with Timberland and EarthKeepers, promotes eco-Heroes (and their adventures) in the hopes of gathering supporters from around the globe. As part of the Earthkeepers Movement, you can team-up with some of the most exciting, up-and-coming eco-Change Agents out there! This is a great opportunity for you to make a personal connection with emerging agents of change and be part of their extended teams.
Adding to our list of Heroes whom I have had the privialge to interview, I would like to introduce London based ec0-amassador, Cate Trotter

Cate Trotter (a.k.a. the “Green Insider”) is a 25-year-old sustainability trend-spotter and “greentrepreneur” with the inside track on who’s leading the environmental revolution and how to join them. Cate not only inspires individuals, but also advises businesses on how to go green. She is sharing stories on her journey to discover cutting-edge developments emerging from London’s “green scene” including environmentally friendly design break-throughs, eco-architectural feats, ethical fashion trends, green technology innovations, and Gen Y eco-conscious culture spanning from art to nightlife.
She’s been described as a ‘renaissance woman’ (Cate drums, DJs, writes, does all the graphic and web design for her businesses, and was a clown for a little while too) and hence she has her (seemingly numerous) business thumbs in a number of green pies. Insider Trends, is Cate’s consultancy that combines her knowledge of what’s great and green with marketing strategy expertise. She takes businesses out and about, giving them powerful first-hand experience of the best initiatives.
Earth Promise: Tell me a little bit about yourself and your involvement in the environmental “movement.”
Cate Trotter: I’m a green trendspotter and entrepreneur. One of my businesses, Insider Trends, shows businesses the latest, coolest ways to attract customers whilst improving their sustainability. It does this through delivering trend tours of leading green stores and products, or giving behind-the-scenes looks at some of London’s greenest buildings.
The other business, Insider London, offers a ‘Cutting-Edge Green Tour’ which is a three-hour crash course in a broad range of green London initiatives. This includes buildings with green roofs, completely biodegradeable fashion shoes, a really funky sustainable restaurant, London’s first five-star green hotel, and more.
Both businesses work to inspire by showing people the best of what others are achieving now.
EP: What changes, or Earth Promises as we call them, have you made in your lifestyle to be greener? Changes in home, travel, work, and your community?
CT: I’ve made a wide range of pretty unglamourous changes – I share a house with 3 other people, I don’t own a car and walk whenever possible, the things I buy are generally second-hand. I took part in Timberland’s Serv-a-Palooza this year – it was a day of volunteering to help improve a community park – it was great fun.
EP: Were you “green” as a child?
CT: Not so much as a child, but I became aware of how important sustainability is when I was 17, studying design at college. Most of my work since then has aimed to make the world more sustainable in one way or other.
EP: What was your first, “aha!” Green moment?
CT: Can I pick biggest, rather than first? Some of my biggest have been consciously realising why sustainable design can make us happier than any other kind of design, and the huge sustainability implications of redesigning an entire system, rather than simply the objects within it. Other good ‘Aha’ moments come from reading the work of Edwin Datchefski – he has a marvellous way of boiling a hugely complicated subject down to its fundamental parts, without ever oversimplifying it. Check out his ‘80% More Sustainable in One Day’ PDF on his site, and his book ‘The Total Beauty of Sustainable Products’. They’re great.
EP: What led you to take design and eco-design courses at Goldsmiths College, University of London?
CT: The fact that there was no other course like it. I think there was only one other eco-design course in the country at the time. The Goldsmiths course suited me to the ground – it was multidisciplinary, and I am a Jack of all trades; it was challenging, and I need to be stimulated; and it was based in London, a city which continues to blow my mind.
EP: Sometimes if a message is played over too much, consumers will tend to ignore it after a while or tune it out or turn against it. How can green Evangelists be more effective in making sure we are relevant but not overbearing? This includes sites like Earth Promise and others as well as people in media, music, advocacy, politics, education and more.
CT: Hmm, I’m not sure customers do switch off to particular messages – one of the ads I saw most recently featured a fast red car and a glamourous lady, suggesting that if men bought a particular product they’d be more attractive as a result. That message has been around for years!! I think it’s a case of finding the green message that really, truly works. Personally, I think this will be focusing on what genuinely makes us happy, and encouraging people to deepen their connections with others rather than trying to become more desirable by owning objects that few other people have. The relevant message comes by focusing on what actually makes people happy and showing how sustainable products and systems can meet that better than any other approach. It can be done!
EP: What are some of the things that anger you or drive you crazy that you see people do that hurt the environment?
CT: Businesses who label things ‘green’ when really they’re ‘more sustainable’ upsets me. Obviously these products are needed as they’re a step in the right direction, but it’s pretty easy for a professional to see how it’s still contributing to environmental degradation. I worry that the average consumer thinks that buying something labelled ‘green’ is enough to avoid climate change, whereas a huge amount of change is needed. Don’t get me wrong, these products are an important part of the solution, but I just worry their labelling oversimplifies things for people who are struggling to get to grips with the scale of the problem. Products labelled ‘green’ make me feel we’re burying our heads in the sand sometimes, rather than tackling the problem with the gravity that’s really needed.
EP: You appear quite busy! InsiderTrends (the fast track to killer business ideas) and Insider London (private tours of the best of modern London) are two of your successful businesses. Can you tell us about these companies and what types of companies/individuals request your eco-expertise?
CT: Hopefully, I described the businesses well enough when I introduced myself. Insider Trends has worked with a broad range of very exciting clients, including some household-name global brands from the electronics, apparel, transport and alcohol industries, amongst others. We devised a ‘Sustainable Communities’ tour for the advisers of one of the world’s leading architects, and took a well-known creative agency on an in-depth tour of some of London’s most groundbreaking green buildings. We’ve shown a government agency some of the actions that individuals are taking to make their offices more eco-friendly. We’ve also had a steady stream of self-employed designers and students take the Insider London’s Cutting-Edge Green Tour.
So yes, we are very busy, but loving it and growing!
EP: While we are being hurt by the climate crisis right now, the next generations are in big trouble if we don’t take action. How can green strategists, like yourself, inspire others to be involved and help the environment?
CT: The inspiration we provide comes from showing people the huge range of exciting things that are happening now. As a consultant, you can often make suggestions to people, and they can find it very difficult to turn these ideas into action. The tours we deliver show that action can be taken, and not only that, that it can attract customers, build advocacy and loyalty, and hugely increase profits. Showing that it works financially can be a huge source of inspiration!
EP: How did you get involved in Timberlands Changents program?
CT: Changents approached me to become one of their London-based Earthkeeper Heroes. It’s been a great opportunity, I’ve met some great people through the program, including Project Dirt (the other London EK Heroes) and Jeff Swartz, the CEO of Timberland. They’re both a massive inspiration to me so I’m thrilled to have met them.
EP: I saw your video on Youtube, for the “Spot Green Contest.” Can you tell us about this project?
CT: The ‘Spot Green Contest’ asked people from around the world to submit a green initiative that they thought was a trend. Interesting, many of the ideas focused on Portland in the States! What I found most exciting about the competition was hearing how ideas that I’d previously only read about have now become reality and are making a real difference in their communities. It’s exciting stuff.
EP: What message would you give others who want to spread their eco-ideas?
CT: Go for it! The internet makes it easier than ever to publish your ideas or build on those of others. I’d try and take as much action as possible, too, though – ideas are important but mean nothing without action. That’s why Project Dirt is so great – it’s a social network for people to share ideas and encourage and support each other as they take action. Well worth checking out!
EP: When travelling and going on your eco-tours, have you taken any steps to green your travelling routine, including getting around, and equipment in general?
CT: Most of our tours are walking tours. If we do need to move faster through the city, we use public transport, or take a Green Tomato Car. Green Tomato is one of our partners – it’s the carbon-neutral taxi service with a fleet that consists solely of Toyota Prius hybrid cars.
EP: What is the one Earth Promise you are going to make in the future that you have not done yet?
CT: I’d really like to go back to being vegetarian, as it makes a huge difference to our sustainability as individuals. I eat a lot of my food out and if you don’t plan you just end up eating things covered in congealed cheese, but I think I just need to plan a bit better to achieve this.
EP: I’m sure all of the projects you have accomplished have a special place in your heart, but was there one that was more personal?
CT: I think Insider London’s Cutting-Edge Green Tour has been the most important project so far – it formed the foundation of both Insider London’ and Insider Trends’ offering. I devised and delivered the tour completely alone, launching it before I had any idea of whether it would work or how the businesses would even survive. Feedback was much, much better than I ever would have imagined, showing me that if you give your all to something and let your enthusiasm shine through, success will follow.
EP: Thank you so much. I hope to come to London one day and participate in your tour!
Tags: agents, carbon footprint, Cate Trotter, change, Changents, changes, climate change, earth, earth promise, earthkeeper, earthkeepers, earthpromise, eco-friendly, energy, environment, environmental, environmental footprint, environmental issues, global, global warming, green, green challenge, green changes, green future, green living, green practice, green practices, green revolution, green tips, green tomato car, Hero, heroes, insider london, Insider trends, London, organic, recycle, reduce, reuse, social network, Street Pack, timberland, Toyota Prius
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Thursday, November 5th, 2009
Today I would like to share another fabulous interview from one of Changents’ Timberland Earth Keeper Heroes. Nate Bastien is deemed an eco-Hero who shares his personal stories from the front lines of social and environmental change.

Nate Bastien (a.k.a. the “Impact Designers”) is creating break-through, environmentally friendly design solutions for impoverished and low-income communities. At RISD Nate designed products from a folding bicycle for urban commuters to an “assemble on site” oxygen concentrator for rural hospitals in the developing world. The more he learned about the role of industrial design the more he questioned it.
Nate is creating a ‘Street Pack’ for the homeless made entirely of scrap material otherwise headed to the landfill. The backpack is part of Local 401, a project he created and launched, and its mission is to design environmentally responsible products for marginalized communities and the organizations that serve them.
His goal is to provide as many backpacks as he can to individuals experiencing homelessness. Nate’s plan is to involve as many people as possible in this project by creating a ‘buy one, give one’ distribution model. Every time someone buys a backpack from Local 401, he’ll donate one to someone in need.
Earth Promise: What changes, or Earth Promises as we call them, have you made in your lifestyle to be greener? Changes in home, travel, work, and community?
Nate Bastien: I am always aware of how much I consume, and how much use I am able to get out of it before it is “waste”. The cashiers always give me funny look when I refuse bags and carry my items out of the store like a stack of firewood.
EP: Tell me a little bit about yourself and your involvement in the environmental “movement.”
NB: As an industrial designer who develops products for everyday use, I am passionate about our responsibility to pay close attention to what we are designing with, and who we are designing for. If you look at any dynamic system in the natural world; nothing is wasted. The byproduct of one process fuels another. I aim to develop products, systems, and ventures that are as concerned with this model as they are with generating profits.
EP: Were you “green” as a child?
NB: I have always been the outdoors type. Even as a youngster I appreciated my environment and knew the beer cans and food wrappers littered on the hiking trail was not doing it any good!
EP: What was your first, “aha!” Green moment?
NB: My first “aha” green moment was definitely seeing a landfill for the first time on an elementary school field trip. I remember thinking to myself “This can’t be right!”
EP: Being a graduate of RISD (Rhode Island School of Design), you must have created some fantastic products. Please share some of your favorite (and if any) eco-inspired projects.
NB: My experience at RISD was incredible. As a design student you are not limited by the constraints of your employer or clients, so you are able to work on projects that you are most passionate about. For me, I tended to be more interested in the engineering and mechanics of the products. I applied this interest into designs that were environmentally and or socially responsible. Some of my favorite products I developed were: a collapsible bicycle designed to work with the public transit systems creating a more desirable and realistic commute to work. Later, I developed an “assemble on site” oxygen concentrator that was designed with refurbished and recycled materials to make medical oxygen more affordable and accessible in hospitals in developing countries. The main innovation is that the container that the components are shipped in is designed to become the housing of the new medical device. Assembling on site saves cost and functions as a training exercise educating the staff on the maintenance and repair of the device.
EP: It appears that impoverished and low income communities are truly important to you and the work that you produce. How did this come about?
NB: I grew up in middle class family and never took for granted how fortunate I was. Both my mother and my father are remarkably compassionate people and have influenced me tremendously. As soon I began to lean the skill set required to design and develop products I wanted to give back to my community by applying that skill set to helping others.
EP: What is Local 401 and what was its inspiration?
NB: Local 401 is a project I started in November of 2008, where waste material, scrap material, and recycled material come together to create sustainable products for marginalized communities. My inspiration for the project is the countless number of individuals experiencing homelessness who I have made friends with, ate with, slept outside with, learned from, and designed with in the past year. What we came up with is the Street Pack, and a unique business model that enables a quality sustainable product to reach the hands of the individuals that need it most, but are the least likely to be able to afford it.
The Street Pack is a low cost yet highly functional backpack that was designed with and specifically for individuals experiencing homelessness. The pack is made from repurposed advertizing vinyl intercepted on its way to the landfill. The material is durable, water proof, and FREE. Some of the features that make the Street Pack unique are a roll down closure to keep water out and eliminate zipper failure, and a customizable external storage system enabling the ability to add on in any direction. Also, instead of using foam padding in the back panel of the pack, I integrated a thermal blanket into the back panel which functions as padding when the pack is worn and an emergency shelter when removed and unfolded.
EP: Sometimes if a message is played over too much, consumers will tend to ignore it after a while or tune it out or turn against it. How can green Evangelists be more effective in making sure we are relevant but not overbearing? This includes sites like Earth Promise and others as well as people in media, music, advocacy, politics, education and more.
NB: From my experience, people don’t respond well to preachy overly idealistic attitudes. Advocates, educators, politicians, and corporations need to simply demonstrate that being “green” is not an obstacle or a trend. It’s the natural result of our society becoming smarter and more efficient. If you want to promote a green behavior or green product for example, make it simpler, better looking, and less expensive.
EP: What are some of the things that anger you or drive you crazy that you see people do that hurts the environment?
NB: Littering! Making sure your trash and recycling end up in the right bucket has got to be the easiest way to contribute to the cause. Some people just don’t get it.
EP: How did you get involved in Timberlands Changents program?
NB: Changents and Timberland contacted RISD and my name along with several of my peers were mentioned. I had several conversations with them describing my project and they liked what I was doing and wanted to get involved and help. Timberland and Changents involvement in my project has help it progress tremendously.
EP: While we are being hurt by the climate crisis right now, the next generations are in big trouble if we don’t take action. How can educators, like yourself, inspire the public to be involved and help the environment?
NB: I hope to inspire the public by demonstrating that environmental responsibility is not difficult or complicated. It is not possible to tackle every issue in one generation. Every small action contributes to the cause, so we just need to make one step in the right direction so the next generation has a foundation to build upon.
EP: How can the people in United States be the world leader in green awareness to help 3rd world nations? What do we need to accomplish?
NB: Like I said earlier, we need to develop green technologies that are less expensive and easier to use than the current alternatives or there is no incentive to transition and will never be adopted in developing countries.
EP: What message would you give others who want to spread their eco-ideas?
NB: Put yourself out there and develop partnerships. The more people you can bring together the more you can get done.
EP: What is the one Earth Promise you are going to make in the future that you have not done yet?
NB: I need to try to use more public transportation and be less dependent on my car.
EP: Where will your passionate design skills take you next?
NB: I am in the process of launching a product development firm who specializes in developing sustainable products for marginalized communities. Currently I am finalizing our first product (the Street Pack) which will be sold at retail using a one for one model. For every pack we sell we will donate one to an individual in need.
EP: The best of luck to you. Thank you.
Tags: agents, carbon footprint, change, Changents, changes, climate change, earth, earth promise, earthkeeper, earthkeepers, earthpromise, eco-friendly, energy, environment, environmental, environmental footprint, environmental issues, global, global warming, green, green challenge, green changes, green future, green living, green practice, green practices, green revolution, green tips, Hero, heroes, homeless, impact designers, low income, low income communities, Nate Bastien, organic, recycle, reduce, reuse, RISD, social network, Street Pack, timberland
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