Posts Tagged ‘exploration’

It Isn’t Easy Being Green Thursday, August 20th, 2009 An interesting article, entitled, Just tell the Truth, from Mediapost.com  explains how and why companies should be careful about how they label their products and services.   Greenwashing and providing false green claims are becoming widespread.   According the Wikipedia, Greenwashing is “The term generally used when significantly more money or time has been spent advertising being green (that is, operating with consideration for the environment), rather than spending resources on environmentally sound practices. This is often portrayed by changing the name or label of a product, to give the feeling of nature, for example putting an image of a forest on a bottle containing harmful chemicals.” Here’s a portion of Just Tell the Truth: “Green marketing claims describe, or assert, green attributes of companies’ products and services. Consider, for example, two food packages, one labeled “100% Organic” on one and “the other Eco-friendly.” Both make claims about the products, but they have different meanings and impacts: One has a specific legal definition; the other is so unspecific that many find it misleading. Buyers have varying affinities for green products, but the bottom line is that green claims appeal to a large and growing constituency that is often willing to pay price premiums for “greener” products.  Inaccurate or overstated green claims can also turn people off of green marketing even if a watchdog group isn’t pointing fingers. If consumers start tuning out green messages, significant market opportunities will be lost, both for individual companies overstating their green claims and green products in general.” Be sure to read this article in its entirely. Tags: carbon footprint, change, changes, climate change, earth, earth day, earth promise, earthpromise, eco-friendly, energy, energy efficient, entrepreneur, environment, environmental, exploration, global warming, green, green changes, green claims, green company, green interviews, green living, green practice, green practices, green tips, green wording, greenwashing, mediapost, renewable energy, sustainable Posted in Uncategorized | 1 Comment »

Yard Waste Is Green and Useful Thursday, May 28th, 2009 What do you do with your yard waste (i.e. grass, weeds, small branches, leaves and plant clippings)?  Do you compost?  Do you bag it for curbside pickup? Rentech, a Realto, California company will take your organic waste and put it to good use—productive renewable energy use.  Rentech plans to work with green waste hauling contractors to collect this woody green organic waste and manufacture it into a new fuel “which burns cleanly in engines that use diesel fuel.” There is also a partnership in Naperville, Illinois, between City of Naperville, Packer Engineering, Argonne National Laboratory and the College of DuPage that is working on collecting yard clippings to produce renewable energy.   A “green depot” will be set up to manufacture the organic waste into a useful renewable fuel.  Naperville City Councilman, Robert Fiesler explains, “At first, the depot would be used mostly to generate electricity to fuel plug-in hybrid vehicles or supplement the city’s municipal electric system.” For detailed information on these upcoming innovative projects, visit these sites: Rentech Inc. Earth 911 Chicago Tribune Contact your local waste collectors to see if you can implement a yard waste renewable energy program.  Now that would be a fantastic Earth Promise! Tags: Argonne national Laboratory, carbon footprint, change, changes, climate change, compost, conservation, cycle, cyclist, earth, earth day, earth promise, earthpromise, eco-friendly, energy, energy efficient, entrepreneur, environment, environmental, exploration, Fiesler, global warming, green, green changes, green depot, green interviews, green living, green practice, green practices, green tips, land conservation, Naperville, nature, nature conservancy, nature conservation, Packer Engineering, renewable energy, sustainable, yard waste Posted in Uncategorized | No Comments »

The Environmental Journey is Underway Tuesday, May 26th, 2009 Nathan is on the road.  On May 10, 2009, Lancaster, Pennsylvania native, Nathan Winters hopped on his bike to unite his love of nature with his love of exploration hoping to draw attention to support the conservation of land and nature.   Belfast, Maine was his launching point and he’ll finish across the continent in Seattle. “I will be embarking on a 4,000 mile bike ride across America to raise support and awareness to the importance of land and nature conservation. My goal is to Raise $50,000 for the Nature Conservancy and educate my followers on the importance of living a more sustainable lifestyle.” In March, I stumbled across the Follow Nathan website and blogged about his adventurous eco-mission.  Earth Promise  was even lucky enough to interview Nathan before he embarked on his ride. Being an avid cyclist and eco-conscious person myself, I found Nathan’s idea nothing less than inspiring.  Now I keep up with his whereabouts via facebook  and twitter  .  Thanks to his main sponsor, Greenopolis it is simple and fun to live vicariously through Nathan.  Greenopolis explains, “We’ll be following Nathan every mile of his route, with a map to track his progress, daily blogs, photos and video reports of the people he meets and the places he visits along the way! He’ll be spotlighting recycling, reuse, conservation and all the ways everyday folks across North America are transforming waste to resources in their own unique ways.” Be sure to donate to keep Nathan’s environmental awareness ride going and to help support the Nature Conservancy. Tags: 21 in 21, bicycle, bike, bike ride, carbon footprint, change, changes, climate change, conservation, cycle, cyclist, donate, earth, earth day, earth promise, earthpromise, eco-friendly, energy, energy efficient, entrepreneur, environment, environmental, exploration, Follow Nathan, follownathan, global warming, green, green changes, green interviews, green living, green practice, green practices, green tips, interview, interviews, journey, land conservation, Nathan Winters, nature, nature conservancy, nature conservation, North America, preservation, ride across america, sustainable, trees Posted in Uncategorized | 1 Comment »

An Inspiring Green Dream Wednesday, March 18th, 2009 Go confidently in the direction of your dreams! Live the life you’ve imagined. As you simplify your life, the laws of the universe will be simpler.  Henry David Thoreau   American author, poet and naturalist, Henry David Thoreau, is best known for his book Walden, a reflection and fascination within his natural surroundings.  I have come in contact with a modern day Thoreau, 29-year-old Nathan Winters. Nathan Winters, avid traveler/explorer and nature devotee, from Lancaster, PA, has decided to live the life he has imagined.  As well as being an entrepreneur and product manager in the world of technology, his longtime goal and dream has been to travel across America.  Nathan has chosen to do it via bike .  He will unite his love of nature with his love of exploration hoping to draw attention to support the conservation of land and nature.  Nathan has developed the site, Follow Nathan where visitors can actually followhis progress on a map; be able to read about his journey via blog; and be able to read a Daily Green Tip. Nathan will conduct video interviews with locals along his sojourn. You will be able to follow his up to minute progress via Twitter, Facebook, Youtube. Although he has no concrete route, his vision is to begin in Maine and ride through to Washington state. Nathan’s agenda is clear: preserve nature.  Not only does he hope his ride will bring awareness to this important cause, donations can be made to help support his ride and provisions as well as money going towards “the organizations that are devoted to help preserve land and nature.” For every $10 in donations to FollowNathan.org, he will help plant 10 trees which helps protect the environment with the help of one of his partners, Trees For the Future.  Also, Nathan will plant 5 trees with every purchase of one of his cool products: messenger bags ,  coffee mugs and a variety of cool t-shirts for both men and women, (all adorned with the Follow Nathan logo). FollowNathan.org  is not only an impressive site, but an inspiring dream that he is making come true.  Pedal on, Nathan Winters!   Tags: bike, change, changes, conservation, earth, eco-friendly, entrepreneur, environment, exploration, Follow Nathan, green, green changes, green living, green practice, green practices, green tips, journey, Nathan Winters, nature, preservation, trees Posted in Uncategorized | 5 Comments »