An interesting article, entitled, Just tell the Truth, from Mediapost.com explains how and why companies should be careful about how they label their products and services. Greenwashing and providing false green claims are becoming widespread. According the Wikipedia, Greenwashing is “The term generally used when significantly more money or time has been spent advertising being green (that is, operating with consideration for the environment), rather than spending resources on environmentally sound practices. This is often portrayed by changing the name or label of a product, to give the feeling of nature, for example putting an image of a forest on a bottle containing harmful chemicals.”
Here’s a portion of Just Tell the Truth:
“Green marketing claims describe, or assert, green attributes of companies’ products and services. Consider, for example, two food packages, one labeled “100% Organic” on one and “the other Eco-friendly.” Both make claims about the products, but they have different meanings and impacts: One has a specific legal definition; the other is so unspecific that many find it misleading.
Buyers have varying affinities for green products, but the bottom line is that green claims appeal to a large and growing constituency that is often willing to pay price premiums for “greener” products. Inaccurate or overstated green claims can also turn people off of green marketing even if a watchdog group isn’t pointing fingers. If consumers start tuning out green messages, significant market opportunities will be lost, both for individual companies overstating their green claims and green products in general.”
Be sure to read this article in its entirely.




What do you do with your yard waste (i.e. grass, weeds, small branches, leaves and plant clippings)? Do you compost? Do you bag it for curbside pickup?
Nathan is on the road. On May 10, 2009, Lancaster, Pennsylvania native, Nathan Winters hopped on his bike to unite his love of nature with his love of exploration hoping to draw attention to support the conservation of land and nature. Belfast, Maine was his launching point and he’ll finish across the continent in Seattle.
