Save The Planet By Dangling A Carrot
“Carrotmob is a method of activism that leverages consumer power to make the most socially-responsible business practices also the most profitable choices. Businesses compete with one another to see who can do the most good, and then a big mob of consumers buys products in order to reward whichever business made the strongest commitment to improve the world. It’s the opposite of a boycott.” Tags: activism, carbon footprint, Carrot Mob, change, Changents, changes, climate change, company, earth, earth promise, earthpromise, eco-friendly, energy, environment, environmental, environmental footprint, environmental issues, flood, global, global warming, green, green activism, green challenge, green changes, green compnay, green future, green living, green practice, green practices, green revolution, green tips, heroes, organic, recycle, reduce, reuse, social network |
Change the way people think. Isn’t that what any movement is all about? In order for us to see a change in environmental issues, we need to modify the public’s thought process. We need to make it personal; how it will affect them. Turning off the lights in rooms in the house which are unoccupied can not only save you in energy costs, but will help reduce greenhouse gases. That hits home for many. Overall, people do want change to help make a better world. Even just a small alteration in lifestyle certainly could be a solution to our crisis of climate change. However, it can be difficult to get people to transform many aspects of their lifestyles. How about a company, then, that changes their method of running their business? Would this draw you to shop, knowing that they practice energy efficiency? How about this for a strategic plan: Your business is advised to take specific green steps to make energy-efficient changes. In exchange, a “mob” of customers on a set day will to come and purchase from your store. A set percentage of that day’s sales will go towards revamping your business to upgrade the store to adhere to the energy efficient recommendations. What a fabulous way to applaud your business based on their green practices.
