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Archive for August, 2009



Photo Activism: Using a Green Lens


Friday, August 28th, 2009

In an earlier blog post I wrote about heroic social and/or environmental proposals to change the world; to make our earth a little bit better.  The global awareness website, Changents“connects Agents of Change with a fan base of ‘Backers’ around the world, enabling them to create change together.”  The best part about Changents is that it brings global awareness about uniquely fascinating people and their do-good actions.  Combining storytelling and social networking, Changents, partnered with Timberland and EarthKeepers , promoting these praiseworthy environmental ambassadors (and their adventures) in the hopes of gathering supporters from around the globe.

Environmental photo activist, Andrea Bakacs, is one such hero. She uses her “green” lens in hopes to tell the world a story.  A visual account showing the impact of our changing environment.  Bakacs’ photos will not only captivate you with awe and (possibly) disgust, but with enough sensibility to be effective to spread awareness.  With the media congesting our minds with overflowing eco-blogs, books and news articles  pleading with us to  make changes, Andrea Bakacs utilizes her talents to filter out the peripheral nonsense and focuses on what the true problem is:  neglect, greed, selfishness, gluttony.  Just take a look at some of her poignant photos:

drwoning-debris1

plastic-blooms

“As a photography graduate of Parsons School of Design and with experience as both a photographer and photo editor, I’ve got the inside scoop into the infinite possibilities of clean, striking visual storytelling. I know just how effective the right image can be at the right time, and the kind of impact that image can have upon an audience who might not have previously been engaged with an issue, brand or subject. Why use the image just to shout doom and gloom on the front of the newspaper? I want to use it to spread awareness, inspire communities, and empower the world to make a difference for the better.”

 
To read more about Andrea Bakacs and her current projects, visit, the My Story section on Changents.com.

Maybe photo activist, Andrea Bakacs will make it clear through her photography that we no longer have a choice.  We have to make people environmentally conscious.  Her goal: “to visualize problems and solutions.”  I think she does just that through her green lens.


Disney’s Got The Power


Wednesday, August 26th, 2009

2m4y6mg“Help Save the planet, one drop at a time!  Just imagine what we can do, send it on….”

These inspirational words and lyrics are the quintessential mantra from Disney these days.  A small scale, tweeners Band-Aid-esque group (remember, We are the World?) has been formed, called, Disney Friends for Change: Project Green.  Their environmental message, via song (Send It On) is the eco-zeitgeist.  Disney knows what it’s doing.  They have the ideal captive audience using their most popular talents.  Demi Lovato, Jonas Brothers, Miley Cyrus, and Selena Gomez are the star power behind this green initiative.  Using all media forms to invite young people to make a difference, Disney Friends For Change can be seen and heard on Disney Channel, XD, Radio Disney Channel and Disney.com.

So what is this tweener’s green initiative all about?  It is a new program that encourages kids to pledge to change their daily habits to help the environment.  It’s quite simple: you go to the site , register and make pledges (or promises) to make our earth a better place.  Hey, if these hip youngsters are doing it, why not you?!  At least that is Disney’s thought process.  The pledges to choose from are under specified headings: climate, water, waste, and habitat.  After making your initial “pledges,” kids can  then “Send it on” (to other friends to spread the word.)  Disney’s Worldwide Conservation Fund receives 100% of the proceeds when people purchase  the song, Send It On through iTunes.

As well as learning bits of environmental information and tracking their pledges, kids can have a voice by deciding how Disney will donate one million dollars to charitable environmental projects.  So far to date as a result of their votes:

• $100,000 will help protect arctic wildlife, including polar bears, from the effects of climate change (to be implemented by Wildlife Conservation Society).
• $50,000 will be contributed to the Children’s Forest in Los Angeles, where kids can help plant new trees (to be implemented by San Bernardino National Forest Association).
• $50,000 will help protect endangered tropical forests in the Philippines (to be implemented by Birdlife International and its partner, Haribon).
• $25,000 will be donated to help end deforestation and introduce fuel efficient stoves to protect local habitats in Rwanda (to be implemented by CHF International).
• $25,000 will go towards helping end the deforestation in Central Mexico’s Oyamel forest (to be implemented by ECOLIFE Foundation).
• $10,000 will help replant trees in wildfire-damaged Florida state forests (to be implemented by Arbor Day Foundation).

If spreading environmental stewardship utilizing top talents helps the planet, then Disney’s doing a good job.

Come to Earth Promise, a grown-up version, to make your promises (pledges)!!!


Zero-Trash Lunch Concepts


Monday, August 24th, 2009

When was the last time you had lunch with your child at school?  Not only is it a great way to spend some extra time together, but it gives you an opportunity to actually witness the abundance of  packing waste that is generated.  What are the kids’ sandwiches wrapped in? (Plastic baggies or tin foil, right?)  What about all those convenient, yet wasteful single-serve items like yogurt or pretzels?  How about all those paper napkins? There is information galore about waste-reducing lunch-packing strategies.  Educating yourself and your children on how to trim down trash is as important as providing a healthy lunch.  Here are some sites that I feel offer some great zero-waste ideas:

• Waste Free Lunches  provides an easy to read chart to reduce lunch-packing waste. If you want your school/work to head in the garbage-free direction, leading families to this website may give people the jumpstart they need!

• If your child cannot go without her Capri Sun or Honest Kids juice pouch, at least sign your school up to join the Terracycle brigade .  It’s a win-win situation.  You help Terracycle keep these pouches out of the landfill and the school makes money.

bento_periwinkle-actual• Laptop Lunches  is the famous eco-friendly lunch kit that pops up everywhere on the Google search.  Everyone praises their nifty fitting eco-containers.  A Bento-box set 2.0 comprises of  A Hard black outer shell containing 5 food containers, a set of utensils, and ”The Laptop Lunch User’s Guide.”  It is not cheap–$24.99 for this eco-bento-box lunch kit.  If you take into account all the money you’ll save on plastic baggies and juice boxes, it can be well worth it.

wrap-n-mat2• Wrap-n-mat  is just what is says: a reusable place mat that doubles as a wrapper for your food.  Sometimes even the small reusable containers may be too cumbersome in your child’s lunch bag.  This money-saving, washable food wrapper is perfect for those mulit-snack lunches.

• For all you DIY-ers out there, I thought this was a clever idea from Family Fun: make your own cool, eco-friendly, reusable snack and sandwich containers from juice cartons and milk jugs!

reusable-lunch-containers-craft-step3-photo-150-ff0909school_w031

These waste reduction lunch concepts not only keep our landfills from overflowing, but educate children about the importance of environmental stewardship.   Here at Earth Promise, we’d love to hear about any zero-trash ideas you partake in.


It Isn’t Easy Being Green


Thursday, August 20th, 2009

greenwashing_cartoonAn interesting article, entitled, Just tell the Truth, from Mediapost.com  explains how and why companies should be careful about how they label their products and services.   Greenwashing and providing false green claims are becoming widespread.   According the Wikipedia, Greenwashing is “The term generally used when significantly more money or time has been spent advertising being green (that is, operating with consideration for the environment), rather than spending resources on environmentally sound practices. This is often portrayed by changing the name or label of a product, to give the feeling of nature, for example putting an image of a forest on a bottle containing harmful chemicals.”


Here’s a portion of Just Tell the Truth:

“Green marketing claims describe, or assert, green attributes of companies’ products and services. Consider, for example, two food packages, one labeled “100% Organic” on one and “the other Eco-friendly.” Both make claims about the products, but they have different meanings and impacts: One has a specific legal definition; the other is so unspecific that many find it misleading.

Buyers have varying affinities for green products, but the bottom line is that green claims appeal to a large and growing constituency that is often willing to pay price premiums for “greener” products.  Inaccurate or overstated green claims can also turn people off of green marketing even if a watchdog group isn’t pointing fingers. If consumers start tuning out green messages, significant market opportunities will be lost, both for individual companies overstating their green claims and green products in general.”


Be sure to read this article in its entirely.


Dumpster Diving Makes a Big Splash


Wednesday, August 19th, 2009

I love the three R’s: Reduce, Reuse, Recycle.  The most innovative projects and products derive from this mantra, especially the Reusing.

 
In May I posted a blog about refurbishing cargo containers into homes and office spaces:

“Vacant steel shipping containers sit taking up ample space at ports. Believe it or not, it is more expensive to ship these empty containers back to their country of origin.  Instead, new ones are purchased from Asia; thus there is an excess supply of cargo containers.  There is no financial incentive to ship the containers back.  With the recycling initiative in mind, reusing our resources puts these idle pieces to use.”


shippingcontainerpools132This morning as I was listening to NPR, a fantastic Reusing project was highlighted: Dumpster Swimming Pools.  Yes, a summer oasis located in an undisclosed location in Brooklyn, NY, made from those large, smelly trash receptacles.  Don’t worry, they are thoroughly cleaned, seams are sealed up, bottom is filled with sand for a soft bottom, then lined with a heavy duty plastic.  Lastly they are filled with chlorinated and filtered water. 

These urban repurposed trash containers are the creation of Jocko Weyland, renowned skateboarder, and the Manhattan design team at Macro Sea. This is actually not a unique concept.  One was originally constructed by rocker, Curtis Crowe of the band Pylons, in Georgia.

dumpster-pool2

The artistic, collaborative  team wanted a transferable country club atmosphere in the most unexpected location.   They found an empty lot and began the project. The prototype pools are made in an H-formation with a wooden deck.  Here, people (who are privy to the special invitation) can lounge, BBQ, and even play bocce ball.  A true refuge from the intense New York summer sun.

Some may feel this project is not overly earth-friendly.  Dumpsters are not fated for the dumping ground .   The concept of using what we already have and not creating something new  is the goal.  Maybe Macro Sea can go a step further and use the steel cargo containers that are destined for the landfill.

Watch the video of  the making and brains behind the dumpster pools.


Repurposing Expert


Tuesday, August 18th, 2009

Tim Anderson is the connoisseur of reusing items for alternative usage.  According the NPR.org,

“Since at least the mid-1990s, Anderson has been repurposing everyday objects into useful inventions. One stroke of ingenuity involving a print head from a Hewlett-Packard inkjet printer helped him earn, as he puts it, more money than he’ll ever need.”

 
Click here to read about Anderson’s fascinating earth-friendly hobby.


Earth Days, the Movie – Participant Video Interviews


Friday, August 14th, 2009

 In addition to the trailer for the movie, I have included below a few videos of some of the key participants of the film. 

  ed-dennis-hayes

 Dennis Hayes – Environmental activist and organizer of first Earth Day

Earth Days – Denis Hayes Interview

    

 

  ed-rusty-schweickart

Rusty Schweickart – Apollo Nine astronaut

Earth Days – Rusty Schweickart Interview

 

 

 ed-stewart-brand1

Stewart Brand – Whole Earth Catalog founder

Earth Days – Stewart Brand Interview

 

 

  Earth Days - Hunter Lovins 

Hunter Lovins – Renewable energy pioneer

Earth Days – Hunter Lovins Interview

 

 

 For those in New York City, it opens today at the Quad Cinema.  For others, here is a link for openings around the country.

http://www.zeitgeistfilms.com/playdates_new.php?directoryname=earthdays


Interview With Earth Days Director, Robert Stone


Wednesday, August 12th, 2009

Back in April, during the many inspiring interviews we posted leading up to Earth Day, Robert Stone’s talk with us about his newest documentary, Earth Days, (opening in select theaters this Friday) shed some light on the environmental movement.  Here, at Earth Promise, we thought this interview was worthy of a repost.
Earth Promise “21 in 21″ Interview Series – Robert Stone, Director of Earth Days
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 earth-days-robert-stone150x110
Robert Stone – Director of Earth Days
Robert Stone is a multi-award-winning, Oscar-nominated and Emmy-nominated documentary filmmaker. Born in England in 1958, his grew up in both Europe and America. After graduating with a degree in history from the University of Wisconsin/Madison, he moved to New York City in 1983 determined to pursue a career in filmmaking. He gained considerable recognition for his first film, “RADIO BIKINI” (1987) which premiered at Sundance and was nominated for an Academy Award for Best Feature Documentary. Multi-tasking as a producer, director, writer, editor and sometimes cameraman, he has over the last 20 years developed a steady international reputation with a range of unique and critically acclaimed feature-documentaries about American history, pop-culture and the mass media.

EARTH DAYS is a feature length documentary about the origins of the modern environmental movement, told through the eyes of nine Americans who were inspired to act on what they believed was the most important challenge facing mankind.

The film opens in the 1950s when a small group of scientists began to document the impact of our technology on the Earth’s ecosystem. Within a decade it seemed to many Americans as if the post-war dream of a better world brought about through science, technology and economic growth—the American dream—was turning into an unfathomable nightmare. National concern about the environment crystallized on April 22, 1970, when twenty million Americans across the country participated in celebrations and demonstrations—the largest in American history—demanding political action to protect the environment. Their grassroots call to action led to groundbreaking national legislation, and started a revolution that is with us still.

The film features active participants in these watershed events, representing a diverse cross section of American life and politics. Former Secretary of the Interior Stewart Udall, renewable energy pioneer Hunter Lovins, biologist Paul Ehrlich, former Republican Congressman Pete McCloskey, and Apollo Nine astronaut Rusty Schweickart are among the witnesses. Each reflects on their awakening to an environmental crisis, and the unprecedented movement that grew out of their response to that crisis.

EARTH DAYS examines both the groundbreaking achievements and missed opportunities of a decade of activism. Producer/Director Robert Stone, whose previous films for American Experience include the critically acclaimed OSWALD’S GHOST and the Academy Award-nominated RADIO BIKINI, artfully assembles never before seen archival footage to create a film that offers both a poetic meditation on man’s complex relationship to nature, and a probing analysis of past responses to environmental crisis.

EARTH DAYS was selected to be the Closing Night Film at the 2009 Sundance Film Festival. It will be released theatrically in 2009, followed by a national broadcast on PBS/American Experience in April 2010 to coincide with the 40th anniversary of the first Earth Day.

 For more information on the upcoming film, go to http://www.earthdaysmovie.com
 
Earth Promise: What changes, or Earth Promises as we call them, have you made in your lifestyle to be more green?  Changes in home, travel, work, with your kids and community?

Robert Stone: My life has changed quite a bit in the last few years. I moved with my family from New York City to a small town in the Hudson Valley. We buy locally grown food as much as possible, we compost, we recycle, we’re planting a vegetable garden this spring – all the kinds of things one can do in the country that are next to impossible in the city (except for recycling of course). Energy-wise we’ve installed a new high efficiency furnace in our old house, have insulated the house and done other modifications to cut down on our energy consumption. I still have to travel a fair amount for work but we’re beginning to fly people here whom we want to interview rather than travelling with a crew and a large amount of equipment to film an interview with a single individual. I’m don’t think any of this is going to save the planet but at least I’m trying to do my small bit and to set an example for my kids.

EP: Were you “green” as a child?

RS: I’m 50 years old so I was about 11 when the first Earth Day took place. I remember being extremely caught up in the whole environmental movement at that time. And of course the energy crisis hit a few years later so that compounded my awareness of this whole issue. It really became a passion of mine and all of that has stayed with me ever since to one degree or another. It’s the kind of issue that kids can get their heads around very easily. Pollution, species extinction, excessive energy consumption are all things that kids seem to respond to intuitively. The trick is to keep them engaged as they become adults. I’ve spent the bulk of my career mining my childhood for topics to make films about so in this respect I’ve remained very much engaged with my perception of things from when I was a kid. It’s the well to which I return whenever I make a historical documentary.

EP: What was your first, ah ha! Green moment?

RS: That’s a tough one. I remember driving from the small town I grew up in in New Jersey to New York with my parents fairly often and we had to pass by the refineries and gasworks in Newark, near Newark Airport. If you know that area you know that the pollution there is pretty bad. But as bad as it is now, it was unbelievably bad in the 1960’s! Unless you experienced it, it’s hard to describe the level of air pollution that existed before the environmental laws were enacted. So that little trip we used to make to New York and back certainly made me aware that something was very wrong. But in terms an ah ha moment it would have to be the first Earth Day in 1970. Suddenly we all put two and two together and started to connect all these things we were seeing around us into an overall environmental crisis. And suddenly a movement arose to address it. I made a short super-8 film for my science class as an Earth Day project called “Pollution.” I still have it. There’s not a question in my mind that there’s a direct thread in my life going from showing that little film to my 7th grade science class to screening EARTH DAYS as the Closing Night Film at Sundance this year. For me, and I think for most of my generation, it all started with Earth Day.

EP: Tell me about your new movie, Earth Days?  What was your inspiration in creating this movie?

RS: My kids are the inspiration for this movie, without a doubt. I’m really fearful of the world they’re going to grow up in. When I think of all the tremendous changes that have happened just in my lifetime, it’s pretty horrifying to contemplate what they will witness in theirs. We’ve been dealt a pretty bad hand by those who came before us I’m sorry to say. Previous generations only cared about economic growth. Little thought was given until quite recently to how all this economic growth (and population growth) was negatively impacting the health of the planet. People only saw the positive side to it in terms of raising their standard of living. So I feel a very real responsibility to do something as a parent. I’m also a filmmaker so using whatever talents and skills I’ve accumulated over the years to address this issue is the best way I know of to make a difference. It may be a drop in the bucket but it’s what I know how to do.

EP: When did you come up with the idea and how long did it take to put together?

RS: I came up with the idea for this film in early 2007. It grew out of a conversation I had with my executive producer at PBS/American Experience, Mark Samels. We were discussing ideas about what kind of film I might like to do. America, he said, was beaten down and bummed out by 9/11, the war in Iraq, the policies of the Bush administration, etc. I’m usually the go-to guy for dark subject matter but he persuaded me, at a time when it seemed everyone I knew was doing dark films about Iraq and terrorism, to try to take on an idea that had something positive to offer the world. In 2007 you had to think pretty hard about that one. I told him that there were only three major things that had happened in my lifetime that I felt had had a lasting positive influence on our culture (that was no doubt a bit of hyperbole but it got his attention). My list of the three were the Civil Rights Movement, the Space Program and the Environmental Movement. I told him I’d like to make a film about the history of our awakening to the environmental crisis, an awakening that in many ways followed the trajectory of my own life experience. Mark supported the research and soon decided to back the film to the hilt. I was off and running. He also encouraged me to think big and has supported the idea of this being a theatrical documentary, not just something for television. It’s a very unusual film for a television network to get behind. But Mark understood its potential very early on and supported the idea of thinking outside the box in terms of creating something unique that’s both a work of history and a work of art. As a filmmaker with a strong independent and iconoclastic streak this was a golden opportunity to try make something truly great and to have the backing to pull it off. They could not have been more supportive.

EP: In the film, you trace the origins of the environmental movement through the eyes of nine people who were very influential in the early stages.  Tell me about them.  Were they an inspiration to you while making the movie? 

RS: Taking on a subject of this scope (a film about everything really) was quite a challenge. I felt that in order to make a film that would connect with people and also deal with some of the most deep and complex issues of our time, I needed to ground the film in personal narrative. I don’t use narration in my films, never have. So the characters in my films tend to drive the narrative; it’s as much about them as it is about the subject matter. So with this film I decided I wanted to take the audience on a personal journey through the time period in which we awakened to the environmental crisis, roughly 1950 to 1980, through the eyes of several people who actually shaped the direction of the movement that arose to confront this crisis.

I finally settled on nine people, of whom three or four emerge as the central characters, but all have their say. They are: Stewart Udall, Denis Hayes, Stewart Brand, Paul Ehlich, Stephanie Mills, Rusty Schweickart, Pete McCloskey, Hunter Lovins and Dennis Meadows. Each of them in a sense represents different aspects of the crisis we face and different aspects of the approach the movement took as it developed in the wake of Earth Day. Ultimately people identify with people not issues, so this was an approach that I felt would engage an audience in a personal journey while also allowing them to contemplate some pretty huge issues that on their own might appear dry and remote, like a typical science or history documentary. I think any documentary that has something big to say and wants to reach a wide audience, particularly a theatrical audience, needs to be as much about the messenger as it is about the message. Otherwise you’ll simply be preaching to the choir or written off as propaganda, or both, and I’ve never had any interest in that. Were they an inspiration? Of course. How could you not be inspired by people who’ve devoted their entire lives to making the planet a better place for future generations? And they’re still at it. They’re genuine heroes, each and every one of them.

EP: The books Silent Spring by Rachel Carson and Population Bomb by Dr. Paul R. Ehrich were the big influencers that moved the environmental movement.  Who are the key advocates today?

RS: Al Gore is clearly the key advocate of our time in much the same way as Denis Hayes, Paul Ehrlich and Rachel Carson were in period covered in my film. There are a great many others of course, but in terms of the movement today having a singular public face, Al Gore is clearly it. But he’s more of a synthesizer than an original thinker. The real scientific work and day to day political work is done by people most of us have never heard of.
Nixon started a “project of independence” during his presidency as it relates to the environmental issues.  The concept was there, but it didn’t get to the heart of the problem.  That was in the early 1970s.  In 2009, have we gotten to the heart of the problem?
Project Independence was actually Nixon’s proposal to make the United States energy independent in the wake of the 1973 OPEC oil embargo. It, like other similar efforts by subsequent presidents, didn’t get to the heart of the problem, as Dennis Meadows says in my film, because our overuse of fossil fuels is a symptom of a more systemic problem, just as Global Warming is also really a symptom, not a cause. Human civilization is stressing the ecological balance of the planet beyond its ability to renew and repair itself. It’s not that America needs to become more energy independent (“drill baby drill”), it’s that we need to produce and consume energy in a way that is both sustainable and renewable. So no, we have not gotten to the heart of the problem. Not yet.

EP: Do you feel that the United States needs stronger laws to protect the environment?  If so, in what areas?

RS: I would not have thought this before I made this film, but I think we need to enact laws that make the marketplace more efficient, particularly in the field of energy. The market is terribly inefficient when it comes to long-term challenges and that’s where a new legal and regulatory framework can help. One great example is the gas tax. It has been proposed that the government enact a tax that would ensure that the price of gasoline never falls below $4 / gallon, regardless of world commodity prices. That’s an enormous political challenge to enact but it would transform our energy policy almost overnight. By creating price stability, companies investing in renewable energy could then make long term investments without worrying that they’ll be undercut by falling prices in fossil fuel, which by the way would be the inevitable result of a successful renewable energy effort – less demand for fossil fuels will lower their price and therefore make them more appealing. Unless something like this is done to make renewable energy profitable, the easy availability of fossil fuel will always win out in the marketplace. I also think the idea of a carbon tax is terrific because it factors in the true cost of using fossil fuels that the market currently does not take into account. For example, the price of gas you pay at the pump does not reflect the negative cost to environment of spewing carbon dioxide out of your tail pipe. That’s another example of the market not functioning properly to reflect the true cost of things. Al Gore’s idea that ‘we should tax what we burn, not what we earn’ makes a lot of sense. I think things like this are the way to go. It’s not simply regulation telling companies what they can’t do, as has been done in the past. It’s creating a mechanism for encouraging the marketplace to respond to long-term challenges, and making it possible for people and companies to profit from doing so. Tap into the human propensity for greed to solve environmental problems and you’ll be surprised how rapidly change will come about. That’s the new area of environmental activism and I’d like to see environmentalists getting engaged in, moving this kind of market-based legislation through Congress. It’s activism with real results, just like what happened in the 1970’s in the wake of Earth Day. As my film demonstrates, public support back then was channeled into concrete political action very rapidly. A great deal of the credit for that has to go to Denis Hayes who guided this new movement into the polling booth. Dramatic improvements in the health of our environment resulted for all to see in fairly short order.

EP: In your opinion, how much of an environmental crisis are we really in? What are the consequences of non-action or limited change?

RS: From having had the good fortune to study this subject quite a bit and to have met and spoken with a great many people who’ve devoted their lives to this subject, I can say that from what I’ve been able to understand, the crisis we face is quite dire. Our planet is in critical condition in terms of its ability to sustain human civilization as it now exists. The damage is happening unbelievably rapidly and it will probably have a major impact on humanity within our lifetime and that of our children. One way or another the changes we need to make will happen. They will either happen through concerted action now or they will be forced upon us later at a great and terrible cost in human suffering. I wish it were otherwise but I think there’s a general consensus within the scientific community at least that we’re going to face a cataclysm at some point in the very near future unless extraordinary action on a global scale is taken right away. Even with our best efforts we need to start preparing to adapt to dramatic environmental change as much as we are trying to avert it. Some sort of change is coming no matter what we do but it’s still within our hands to mitigate the worst of it and maybe come out of it better attuned to our place within the planets ecosystem.

EP: Sometimes if a message is played over too much, consumers will tend to ignore it after a while or tune it out or turn against it.  First do you think people feel bombarded in a bad way with all the information from the media regarding climate change?  Second, how can green Evangelists be more effective in making sure we are relevant but not overbearing?

RS: I actually think there’s perhaps too much focus on the doom and gloom scenarios surrounding the issue of climate change at the moment. In that regard I think people are understandably overwhelmed and perhaps have a tendency to tune out. You have to offer people some sense of hope otherwise you drive people to despair and that’s never going to solve anything. I should add here that I actually think there is hope, a great deal of it. But we need to get to work right away. I also think it’s important to get beyond this idea of producers and consumers when it comes to information, as if activists, or eco-Evangelists, are the producers and the ignorant masses are the consumers. That kind of thinking can lead you in the end to the same kind of arrogance that you see in big corporations trying to sell people a new brand of soap. This was one of the mistakes that were made by the environmental movement in the 1970’s that’s documented in my film. The end result was the election of Ronald Reagan in 1980 and a backlash against the whole environmental movement. The environment became a central focus of the culture wars that paralyzed any political progress in this country for 30 years. There are concrete steps we can take both as individuals and as a society that will both enrich our lives and help avert catastrophe. The trouble is there’s an apocalyptic streak in us all that kind of enjoys the concept of disaster a lot more than the mundane day to day efforts to make life better. Perhaps an energy revolution, like the one now being contemplated, will make making life better and healing the planet exciting, profitable and fun. It’s not enough to just to tell the world the sky is falling, even if it is.

EP: It appears that traditional media is finding it hard to communicate to the public these day especially with newspapers shutting down and not being the focal point anymore.  And now that the new media, Twitter, Facebook, etc. is the new voice.  Is this going to be the new influential  way to achieve change?

RS: I’m not sure how much change is actually brought about by the media. I think the media is to a great degree responsive to what’s going on in society. If there’s a trend or a movement, the media will report on it and word will get around and ideas will spread. All of these things, newspapers, magazines, Twitter, Facebook, etc. are all simply means of communication. So long as communication is happening in one form or another then that’s a good thing. The thing to worry about is when communication itself becomes restrained but things seem to be moving towards more communication not less. Who’s to say whether it’s a better or worse form of communication than in the past? What I’m saying is that the media doesn’t create change, people do. The media, and even documentary filmmakers, may like to think that they are leading the way but I think that’s very rarely the case. More often than not they’re responding to and articulating an existing popular sentiment.

EP: Changes in our habits have to come from companies, our elected officials, as well as from individuals.  What are some of the key steps we can take to move these along?  Which of these groups will be the most impactful as well as hardest to get to change?

RS: One of the great lessons of the environmental movement that is chronicled in my film it’s that people need to remain engaged and not simply turn over responsibility to their elected officials and go on with their lives. There was a tendency in the 1970’s for people to believe that now that Congress had enacted all these tough environmental laws and had established the EPA to enforce them that there was nothing more to be done. The result was that much of this legislation eventually got watered down or was not enforced once people diverted their attention to other issues. There are powerful forces that will always challenge anything that is questioning or attempting to limit unrestrained growth. It’s this need for perpetual growth that is embedded in the capitalist system that is most responsible for the environmental damage to the planet. Yet it’s also what’s most responsible for lifting people out of poverty throughout the world. Navigating this complex tug of war requires constant engagement from all sides in order to steer a course towards a system that’s actually sustainable. At the moment it’s not and this is the heart of our problem.

EP: It was noted in the movie that icons frame people’s way of thinking.  You mention the photo of the earth taken from space as one of those icons.  What is that icon today?  What images hit home with people?

RS: Icons can also very easily become clichés. I suppose the melting iceberg or the polar bear is sort of an icon of Global Warming. The images coming out of Darfur are icons of human suffering. I’m not sure they actually have much more than a momentary impact because they make us feel bad. I honestly believe the ultimate icon of our age is the image of the Earth from space. It kind of says it all. I can’t imagine another icon so fully encompassing the human condition at this point in our evolution. Perhaps I say that because it came about in my lifetime but from my perspective it’s one for the ages.

EP: People need to get comfortable with the idea of the changes we need to make in our lifestyles.  How do we make people feel more at ease?  How do we change people’s overall environmental consciousness?

RS: I think one of the great contributions of both Stewart Brand and Hunter Lovins to this issue, both of whom are featured in my film, is that they see our transition to a sustainable society as a win-win situation, and I think President Obama is trying to convey this as well. There’s so much economic opportunity to be had from going green. There are jobs to be had and fortunes to be made. And it’s also good for society at large. This idea I think is well on the way to being sold to the general public and I think we can expect enormous technological changes in the years ahead in areas of energy production and consumption. That will be a huge step in the right direction. What’s still uncomfortable for many people is the degree to which public investment is crucial to create a viable marketplace for this transition. At the moment the marketplace does not account the so-called externalities: things like pollution of the air and water that are not factored into the price of goods and services. Private enterprise alone is not going to take us where we need to go as rapidly as we need to  because, in the area energy in particular, we don’t actually have a free market. So the great hurdle that we’re facing right now, in my opinion, is making people comfortable with the idea of government intervention into the market place to make it function better and to make it more responsive to long term thinking. This is counter-intuitive to many people but it’s actually the only way we’re going to make the changes that need to be made to sustain our economy and our environment.

EP: To quote from Denis Hayes, the first Earth Day organizer, “What we were trying to do is to create a brand new public consciousness that would cause the rules of the game to change…it was wild and exciting and out of control – and the sort of thing that lets you know you’ve got something big happening.”  Those words could not be truer in 1970.  What do we have to do get “something big happening” today?

RS: I think you could start by picking up where Denis Hayes, the organizer of the first Earth Day, and others have left off. That was one of the reasons I made the film. This movement has a rich history that most young people know nothing about. They are standing on the shoulders of giants and they should use that lift to take this movement to the next level, rather than imagining that they’re starting something from scratch. So I think making Earth Day 2010 (the 40th anniversary of the original) a huge and major world-wide event could be a real game-changer. But it can’t just be a televised U2 concert on the Washington Mall or something like that. That’s what we’ve come to expect from these kinds of things lately (think Live Aid and all the rest). I would like to see something where people everywhere are actually engaged in doing something locally with their community, not just sitting inside watching an event on television. That’s what the first Earth Day was all about and it altered the thinking of an entire generation. It moved Richard Nixon, of all people, to be the most environmentally active president we’ve ever had. It postponed the day of reckoning by perhaps half a century or more. Build on the foundations that have been erected for us and keep on building until we achieve a sustainable society. April 22, 2010 is a good place to start. I’ll see you there.

EP: What do you feel was/is the turning point in this environmental movement?  Or has it not happened yet?

RS: There have been several and I’ve identified them in my film. The publication of Silent Spring was clearly a turning point. The publication of photographs of the Earth taken from outer space was another. Earth Day 1970 clearly was a major turning point. It’s really an evolutionary process where one thing builds upon another. Al Gore has initiated a turning point in awakening us to the perils of climate change. I’m sure there are more turning points in our future. Maybe, as I’ve mentioned, April 22, 2010 can be another turning point.

EP: What is the one Earth Promise you are going to make in the future that you have not done yet?

RS: I promise to buy an electric car.

EP: Excellent interview and a truly wonderful movie

To watch a trailer of Earth Days, click here.


New Film on the Start of the Environmental Movement – Earth Days


Monday, August 10th, 2009

earthdays_photo191
On Friday, August 14th in select theatres around the country, and then nationwide shortly afterwards, Academy Award nominated director Robert Stone will be releasing his new documentary entitled, Earth Days about the early days of the environmental movement and the birth of Earth Day.  Given a special honor as the film selected to close the Sundance Film Festival this year, this is an important film. 

This week, the Earth Promise blog entries will be featuring information about this film, from information and interviews to previews, articles and blog entries.  As a starter, below is a trailer to this powerful and informative documentary.

Earth Days – directed by Robert Stone

View the Trailer

It is now all the rage in the Age of Al Gore and Obama, but can you remember when everyone in America was not “Going Green”? Visually stunning, vastly entertaining and awe-inspiring, Earth Days looks back to the dawn and development of the modern environmental movement—from its post-war rustlings in the 1950s and the 1962 publication of Rachel Carson’s incendiary bestseller Silent Spring, to the first wildly successful 1970 Earth Day celebration and the subsequent firestorm of political action.

Earth Days’ secret weapon is a one-two punch of personal testimony and rare archival media. The extraordinary stories of the era’s pioneers— among them Former Secretary of the Interior Stewart Udall; biologist/Population Bomb author Paul Ehrlich; Whole Earth Catalog founder Stewart Brand; Apollo Nine astronaut Rusty Schweickart; and renewable energy pioneer Hunter Lovins—are beautifully illustrated with an incredible array of footage from candy-colored Eisenhower-era tableaux to classic tear-jerking 1970s anti-litterbug PSAs. Directed by acclaimed documentarian Robert Stone (Oswald’s Ghost, Guerrilla: The Taking of Patty Hearst) Earth Days is both a poetic meditation on humanity’s complex relationship with nature and an engaging history of the revolutionary achievements—and missed opportunities—of groundbreaking eco-activism.

View the Trailer

Join the Earth Day community pages on MySpace and Facebook to stay up to date on information and release dates


Is Cash For Clunkers Green?


Tuesday, August 4th, 2009

cash-for-clunkers-scrapped-cars-getty-580Cash for Clunkers is thought to immediately stimulate the economy and benefit our environment.  NPR.org  poses the question, “is turning in your old car for a new one beneficial to our environment?”  Is our government under the impression each person participating in this rebate program will make the right decision and purchase a more fuel efficient car? 

We would love to hear your thoughts on this controversial topic here at Earth Promise.

To read NPR’s article in its entirety, click here.






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